In most of the times, there is no better way than FUN so as to convince and/or encourage people to follow a methodology, an example, a good deed!Here is Volkswagen's efficiency combined with fun that results into more litter being thrown into a dustbin :) This has to do with positive manipulation of human curiosity! Fun & CSR... the more playful it is, the most efficient it turns out ;)
N-joy @ :
- ► 2012 (37)
- ► 2011 (56)
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- HSBC CSR campaign - GLOBAL WARMING
- ''Public'' Art
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- Ads Should Help Folks Have Fun, by Bob Deutsch
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- FOREVER 21 in real interaction with the passer bys...
- Volkswagen' FUN Theory :)
- The FAVELA PAINTING CSR project
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- ▼ August (13)