Piraeus Bank Bulgaria joins forces with Unicef!

Piraeus Bank Bulgaria has launched a MasterCard credit card along with Unicef; each transaction accomplished with this special card entails the donation to Unicef by both the card holder and the bank. 

The campaign is itself a Corporate Social Responsibility (CSR) action launched in May 2011 and promoted via TV commercial, Print material (Point of sales and print ads) as well as internet by the launch of a microweb. Both the ‘’Petite Prince’’ creative of the card plastic as well as the touching and emotional story of the TVC aim at attracting the public interest and inviting people to contribute to Unicef in favor of kids that need extra reasons as well as psychival strength to smile :) The bank itself becomes an activist by additionally donating to the Unicef foundation!

The tv commercial is shot in black and white, dark colors trying to project the melancholy, sadness and misery featuring the kids’ lives. While everybody goes out with friends, has a drink and some fun, thousands of children are not in equivalent situations; they live in institutions, may not have parents, but they do preserve some hope deep inside! So, Piraeus Bank invites people to join its CSR action and together help these children save their hope for tomorrow! Since images speak louder than words, N*joy the artwork of the respective subtitled tv commercial ! 

HSBC CSR campaign - GLOBAL WARMING

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather. Ogilvy spokesman Nabendu Bhattacharyya said: "The challenge was to reach out to people who are otherwise indifferent to the cause in a non-theoretical manner. "HSBC wanted to convey the message in a unique visual way that would grab people's attention and couldn't be ignored." "The Ogilvy team came up with an innovative way to show the adverse impact of global climate change.

They glued an aerial view of a city to the base of a swimming pool. When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday."
The pool, completed at sports centre in Bhaktipark, Wadala, Mumbai, in 2008, has been so successful that HSBC is considering building more of them in cities worldwide. just... Brilliant!!!! :-)

Piraeus Bank Group Cultural Foundation (PIOP) @ the “Istanbul European Capital of Culture 2010”

The Piraeus Bank Group Cultural Foundation (www.piop.gr) participates at the big cultural event that takes place on yearly basis, the "European Capital of Culture", by presenting two exhibitions at the Sanat Limani (Antrepo 5) in Istanbul, from July 30 until September 19, 2010 (opening on Friday July 30, at 19:00).


The exhibition "Architectural counterpoints in Greece: from 19th c. tradition to 21st c. mutations" assembles more than 100 photographs, taken by the distinguished Greek architect Aristotelis Zachos (1871 – 1939), that derive from the Neohellenic Architecture Archives of the Benaki Museum and raise issues regarding the current situation and common attitude towards architectural heritage.

The contemporary art show "A space between" (Eleni Kotsoni, Raziye Kubat, Cagr Saray) is a site-specific installation including various objects, drawings and paintings and evolving through the dialogue established between Greek and Turkish artists.

Volkswagen' FUN Theory :)

In most of the times, there is no better way than FUN so as to convince and/or encourage people to follow a methodology, an example, a good deed!Here is Volkswagen's efficiency combined with fun that results into more litter being thrown into a dustbin :) This has to do with positive manipulation of human curiosity! Fun & CSR... the more playful it is, the most efficient it turns out ;)
N-joy @ :

http://www.youtube.com/watch?v=e7MfxFjbHWw&feature=player_embedded

The FAVELA PAINTING CSR project

A splash of colour and design can go a long way toward beautifying a grey, ugly space. The Favela Painting project aims at adding some lively color to the slums of Rio de Janeiro by means of large, community-driven murals. And this is to be achieved by incorporating training and employment for the local residents. The idea conceivers are the Dutch artist duo Haas&Hahn. Dre Urhahn, one of the several artists participating in the project wisely comments: “This work of art can make a colorful difference in the lives of local individuals, the community and the city of Rio. It has the potential of working as a catalyst in the processes of social renewal and change.” I proudly add it in the CSR (Corporate Social Responsibility) exemplifications I intend to add in my blogspot.

The Favela Painting has already completed two community painting projects in Vila Cruzeiro—Rio's most notorious slum—along with the first portion of O Morro, its current effort to paint an entire hillside slum. Some 34 houses and 7,000 square meters of Praça Cantão in Santa Marta have already been transformed through paint, and the project hopes to paint even more of the hillside. In each of its projects, Favela has focused on recruiting local residents to do much of the painting, including training and paying them. In this latest one, local inhabitants were trained through a partnership with Brazilian paint company TintasCoral on everything from different types of paint to safety measures while working on scaffolding.
Favela Painting is supported by Firmeza Foundation, and recently the decorative paint division of Dutch AkzoNobel. 


For more, visit:  http://www.favelapainting.com/