Monday, May 9, 2011


For some it may be something innovating, cool and new, but it is rooted back in 2008 in San Francisco when the British artist Paul Curtis mainly known as ''Moose'' thought about combining graffiti art to environment and reversing its role. The Reverse Graffiti project has been initially powered by Green Works, plant-based cleaners. However, to put a parenthesis, graffiti in my opinion is not something to combine with dirt and damage as long as art is performed for art's sake and does not intrude on private property. Of course, writing words, slogans and demonstrating by damaging the private property is a violation of art; turning grey, dull, dirty walls in art masterpieces, colorful patterns and beautiful artworks though is something to admire and why not encourage? Adding color and happy images to the miserable, concrete city is not a sin. Anyway, the REVERSE GRAFFITI project is based of dirt. Dirty, sooty surfaces are scrubbed up till clean ''graffiti'' images are produced. The means used by the artists are high-pressure sprays, cleaning products, stencil like boards and heavy-duty clothes. In this way, the artist uses the ''power to removal'' to produce his/her ''clean illustrations''. As Moose successfully comments ''Pollution is my medium'' and we do indeed live in an era where environmental consciousness needs to be a MUST. N-joy some Reverse Graffiti project images below ;) 

Being influenced and motivated by the Reverse Graffiti project, we nowadays come across innovating street marketing cases where stencil methods and not only, are applied on walls/roads so as to create similar ''clean illustration'' images carrying a message and strengthening brand awareness. The effective Smart mhd OOH below comprises the Reverse Graffiti philosophy and is implemented via the stencil technique. Thumbs up! N-joy ;) 

Summer (NEW) Balance with Tropical Fruit ;)

Summer is just a click away and we need to get equipped! Summer entails color, vivid colors and of course, fruit :) watermelon, melon, mango... now putting my words in a pair of shows, i have nothing more to recommend than the fresh New Balance Tropical Fruit Pack! Three new pairs of NB in the most wonderful, attractive and uplifting summer colorful combinations soon available. You can find in red, bright yellow and green but each pair has all the three distinctive colors in a successful mix & match! For the lovers of rainbow colors and for the sneaker freaker (like I am :) collectors! The Tropical Fruit NB features the M574 series and elegantly decorated with sparkling elements at the sole as well as leather details. N-joy below... ;) and have a Tropical Fruit NB Summer :)))))))

Wednesday, May 4, 2011

Summer time with the Havaianas-Missoni flip flops ;)

On 5th March, I have posted for the Missoni-All Star Converse collaboration... and now, here comes the HAVAIANAS brand! Missoni's patterns feature the limited edition and all-time favorite Havaianas flip flops! Three different patterns for every taste... the narrow lined waving patterned as well as the regular lined zig zagged for women and of course a colorful unisex pair! They are provided with the wonderful, vividly colored Missoni fabric cases for having them always with you because Havaianas are one's best summer friends ;) Mid May available via Colette for 50EUR though they have started to be already a sold-out! Hurry up! N-joy ...

My Beautiful Dark Twisted Fantasy scarves - hello, Mr. West!

After Kanye West's successful release of the album My Beautiful Dark Twisted Fantasy, here he comes with the ''cover'' scarves! In collaboration with George Condo and M/M Paris, Mr. West launches the silk scarves featuring all of the 5 different album covers. Limited editions as well as quantities, 100 items per each! Available on 9th May via Colette :) N-joy ...