Product imagery display via cinematic techniques usage. Swipping through cinema and touching through glass... can provide online shopping and not only , with an amazing virtual reality buying perspective. Each of the scenes in these applications are made up of hundreds (and in some cases thousands) of individual images, each extracted from a piece of real-time HD video. It is the high speed manipulation of these images which creates one continuous experience.
Info source: http://berglondon.com/blog/2012/03/08/swiping-cinema-touching-glass/ n*joy!
1st February 2011, London and Google unveils its GOOGLE ART PROJECT. Since then, the most famous art museums of the world are just a click away. After long collaboration between Google and the world's best art museum partners, there has been launched a cyber area providing the online visitors with the opportunity to:
* see a thousands artworks of the most famous painters in history. Artworks in 1Gigapixel resolution, with the options of being zoomed and commented as well.
* enjoy a 360 virtual museum areas tour
* upload and publicize their own artworks
A splendid project making ART accessible at every edge of the earth. It provides everyone with the opportunity to digitally visit the best museums worldwide and witness the grand art masterpieces. Thus, art becomes accessible, available and friendly for everyone and though we do not have real interaction, art does not require labor, time and money. Some may argue that the Google Art Project isolates art from man as s/he is not supposed to be visting museums - on the spot - but can do it via a pc. The important is that the world wide web is everywhere and we are everywhere due to this fact. Google Art Project performs ART for ART'S SAKE. In addition, it is implemented with the consignment and the close cooperation of the museum teams, too. They were the ones to accommodate the 18-month project from the artistic point of view in cooperation with the technicalities issues supervised both by them and Google. So the Google Art Project is an outcome of more than one parties collaboration.
Already curious to test this? Just type in the URL http://www.googleartproject.com/ and enjoy the tour to 17 of the most well-known art museums around the world : Altes Nationalgalerie, The Freer Gallery of Art Smithsonian, National Gallery (London), The Frick Collection, Gemäldegalerie, The Metropolitan Museum of Art, MoMA, Museo Reina Sofia, Museo Thyseen - Bornemisza, Museum Kampa, Palace of Versailles, Rijksmuseum, The State Hermitage Museum, State Tretyakov Gallery, Tate, Uffizi and Van Gogh Museum.
After presenting the FOREVER 21 interactive OOH promotion in Times Square where a real model interacted with the passer bys via a giant video wall and also VISA creating its social media space RIGHTCLIQ where members gather , discuss and decide about their shopping, here comes MasterCard with its MARKETPLACE launched in the streets. Digital screens are placed in the streets, out of home media, nearby shopping areas and with detectors and RSS feed mechanisms , they show images to purchase at real bargains targetting thus the walking pedestrians :)
the full article is featured in AdWeek as follow:
MasterCard Takes E-Commerce to the Streets
Retail displays consist of motion sensor-activated screens on which items like purses, laptops and sneakers appear. MasterCard has launched an out-of-home campaign to promote its MarketPlace e-commerce site. The goal? To get consumers' attention both online and offline. The credit card brand has put up storefront ads featuring black-and-white vinyl panels and taglines like "A smarter way to shop online" and "Where bargains find you." The effort, which includes ads in New York, Chicago, Miami and Philadelphia, wraps up this month. The displays, set up in busy retail locations, consist of motion sensor-activated screens on which items like purses, laptops and sneakers pop up when someone walks by. There is also a mobile component: Pedestrians can view the latest offers via MasterCard MarketPlace's RSS feed and e-mail deals to themselves. MasterCard hopes "to capitalize on consumers' dual online-offline shopping behavior by directly placing the MasterCard MarketPlace 'shop smarter' message within the physical, brick-and-mortar shopping experience," said Cheryl Guerin, the company's svp of digital marketing. Storefronts were a "natural channel extension," she said. In addition to the OOH campaign, MasterCard is running TV, print and online ads to promote its MarketPlace business. Digital efforts include tweeting "overwhelming offers," which are "time-sensitive" deals offered daily on the site, Guerin said. The company did not disclose the campaign's cost. It is, however, the first time MasterCard has launched an interactive outdoor initiative to support a larger marketing push. GSD&M Idea City, digital agency R/GA and Inwindow Outdoor worked on the campaign.
MasterCard spent $164 million on advertising in 2009 and $31 million through the first five months of this year, excluding online, per Nielsen.
- Elaine Wong, Brandweek
