Wednesday, April 17, 2013

Dove Real Beauty Sketches // The PERCEPTION of ourselves

DOVE has assigned an FBI sketcher to draw the portraits of women twice, 1st according to how they describe themselves and 2nd according to a stranger's view that saw them only once. It comes out as a conclusion that we perceive ourselves with more flaws than in real; whereas the others, even at a glance, can keep our positive traits and sescribe us flawless. Interesting psychological case by DOVE. 
Client: Dove
Agency: Ogilvy & Mather Brazil

With A Piece Of Chalk - JuBaFilms

This short film, produced by German filmmakers JuBaFilms, tells the story of a young boy overcoming a painful past -- problems at home, bullying at school -- though breakdancing. We have to uncover deep inside us that we have the power of Art to take us far away and add optimism and strength in our lives.

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