Wednesday, April 17, 2013

Dove Real Beauty Sketches // The PERCEPTION of ourselves

DOVE has assigned an FBI sketcher to draw the portraits of women twice, 1st according to how they describe themselves and 2nd according to a stranger's view that saw them only once. It comes out as a conclusion that we perceive ourselves with more flaws than in real; whereas the others, even at a glance, can keep our positive traits and sescribe us flawless. Interesting psychological case by DOVE. 
Client: Dove
Agency: Ogilvy & Mather Brazil

No comments:

Post a Comment