Product imagery display via cinematic techniques usage. Swipping through cinema and touching through glass... can provide online shopping and not only , with an amazing virtual reality buying perspective. Each of the scenes in these applications are made up of hundreds (and in some cases thousands) of individual images, each extracted from a piece of real-time HD video. It is the high speed manipulation of these images which creates one continuous experience.
Info source: http://berglondon.com/blog/2012/03/08/swiping-cinema-touching-glass/ n*joy!