The FAVELA PAINTING CSR project

A splash of colour and design can go a long way toward beautifying a grey, ugly space. The Favela Painting project aims at adding some lively color to the slums of Rio de Janeiro by means of large, community-driven murals. And this is to be achieved by incorporating training and employment for the local residents. The idea conceivers are the Dutch artist duo Haas&Hahn. Dre Urhahn, one of the several artists participating in the project wisely comments: “This work of art can make a colorful difference in the lives of local individuals, the community and the city of Rio. It has the potential of working as a catalyst in the processes of social renewal and change.” I proudly add it in the CSR (Corporate Social Responsibility) exemplifications I intend to add in my blogspot.

The Favela Painting has already completed two community painting projects in Vila Cruzeiro—Rio's most notorious slum—along with the first portion of O Morro, its current effort to paint an entire hillside slum. Some 34 houses and 7,000 square meters of Praça Cantão in Santa Marta have already been transformed through paint, and the project hopes to paint even more of the hillside. In each of its projects, Favela has focused on recruiting local residents to do much of the painting, including training and paying them. In this latest one, local inhabitants were trained through a partnership with Brazilian paint company TintasCoral on everything from different types of paint to safety measures while working on scaffolding.
Favela Painting is supported by Firmeza Foundation, and recently the decorative paint division of Dutch AkzoNobel. 


For more, visit:  http://www.favelapainting.com/