In June 2011, Piraeus Bank Bulgaria prepared and launched a very dynamic campaign in support of the Small Medium Enterprises (SMEs); the particular campaign aims at attracting the interest on the business products and services offered by Piraeus Bank Group subsidiary in Bulgaria which for the last years has been overperforming in targeting and servicing the enterprises, esp. via its business centers all over the country.
The campaign entitled ‘’Melody of success’’ is promoted via TVC, radio and print ads as well as a micro website at http://sme.piraeusbank.bg/home. The tv commercial projects the strong bond between business people and the bank. It is a very interesting, movie-like production, with impressive sound effects that successfully manages to convey this feeling of MELODY, ie. Melody of business success. The several transitional scenes are effectively combined by the genuineness of the sound and they succeed in carrying the viewer to the story. Produced by Civitas for Piraeus Bank Bulgaria :) n*joy!