Since childhood, everybody has been wandering into the LEGOland. Conquering our mind, memory and senses, the LEGOs magnetize our attraction. Sympathy for the LEGO, I would say :) For some people, LEGOs go beyond entertainment and plastic toys play; they mix up with inspiration, creativity and become a vivid representaion of ART. The short video below, produced by Kornhaber Brown, presents 3 stunning LEGO artists whose artistic perpective is one in a million. N*joy Sean Kenney, Alex Kobbs and Nathan Sawaya LEGO ART CONSTRUCTIONS! Thumbs up!
Showing posts with label entertainment. Show all posts
Showing posts with label entertainment. Show all posts
Saturday, May 19, 2012
Wednesday, August 10, 2011
MUSIC VIDEO FOR YESTERDAY :) House of Pain - Jump Around
Well, today I am posting the MUSIC VIDEO OF THE DAY but for yesterday cause it escaped my time but it was kept as pending in my mind :) I chose House of Pain ''Jump Around'' as a beloved crazy girlriend and artistic persona called me late in the afternoon August 9th from St. Tropez just to let me listen to it while she was bouncing around at a beach bar at the French Riviera...So this is the MUSIC VIDEO OF THE DAY August 9th and Ali is the person I owe and dedicate this post to! n*joy :)
Ryan Doyle is parkouring at Santorini along with... RED BULL ;)
In sequence to my previous post for RED BULL and Danny's way back home, here is another breathless athlete Ryan Doyle practicing parkour at magic, imaginary Santorini island :) Thumbs up to RYAN! Thumbs up to Red Bull once again and innumerable times again! Thumbs up to Greece for being enriched with such perfect spots as Santorini! Wonderful production, direction, action, concept...
RED BULL: Δίνει Φτερά!!! n*joy :)
Danny MacAskill - "Way Back Home" by Red Bull House Media
If only words could describe what you have just watched, then it would take me hours to write... THUMBS UP to Red Bull for sponsoring and uncovering such talents. The particular production in terms of skills, stunts, direction, film shooting, photography and suffice to say about Danny MacAskill are stunning, touching, unbelievable, leaving the viewer ... speechless! Well done to RED BULL for its invaluable and constant contribution to the world of sports. n*joy :)
Tuesday, August 9, 2011
the MINI beach :)))))
MINI goes to the beach :) the concept pictures below worth a million words. The only thing I need to add is that the MINI Inflatables are conceived and created by Access-Agency !!! THUMBS UP once again to Mini and partners for their so much ahead, innovative and always impressive promotional activities! I do believe that Mini Cooper comes first throughout my blogging posts :)
n*joy ''Topless MINIs @ the beach'' as well as your summertime ;)
Source of info about the MINI project and not only... @ http://www.access-agency.net/
Sunday, January 16, 2011
AALIYAH DANA HAUGHTON - IN MEMORY...
Wednesday, August 4, 2010
''Public'' Art
There are many times that while wandering in the concrete, dull, colorless streets of the city, all of a sudden there comes the surprise! In particular, some attractions, some pieces of art, some catchy installations capture your eye... tinkle your senses... raise your interest... vibe your soul... cultivate your manners... pause and... exclamation mark ! WOW... u utter and search for your photo camera :-) Art installations in public venues and in general, are always effective in bearing reactions... Let the images speak instead of words ...
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| 2,500 Coca cola cans for the Crateman statue located at a harbor in Cape Town during FIFA WORLD CUP 2010. |
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| Exceptional massive FLOOR STICKER in a shopping mall of Jakarta. The ad rights belong to Saatchi & Saatchi and the product is an insecticide for pets. |
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| The BMW Munich Museum Kinetic Sculpture made of 714 metal orbs |
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| Mini-Cooper awesome OOH billboards... the catapult campaign, the YO-YO mini car billboard as well as the entrance-exit trick at the Zurich metro station. So, there comes the question: HOW MANY can u pack into a MINI :; ??? |
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| Athens Cow Parade 2006 |
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| HSBC CSR campaign - GLOBAL WARMING |
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Nike’s 20-meter-high, half-ton Ball Man made of 5,500 Brazilian Skill Balls was a huge hit during the FIFA World Cup in South Africa. It was the centerpiece of a Nike installation Carlton Mall Atrium in Johannesburg.        |
Tuesday, August 3, 2010
Ads Should Help Folks Have Fun, by Bob Deutsch
Fun and happiness, partly because of their scarcity, are hot topics. Today life is hard, in new ways. In addition to the economic downturn, people experience life as TOO fast, TOO complex and TOO competitive. Everyone is rushed. Everyone is pulled in many directions.
This hardness of life can all too often push away the experience of fun and happiness. But people want some fun in their lives. And, of course, Americans are always in pursuit of happiness.
When folks are having fun they feel they can let their hair down and put aside their inhibitions. Marketers rarely talk about fun directly, but in designing digital offerings that promise an "experience," or when focused on building customer relationships, the covert subtext of most advertising should be aimed at creating the feeling of fun.
As a cognitive anthropologist working in marketing and consumer decision making, I recently completed three projects -- for a cruise line, a sporting goods line and a refreshment beverage -- that uncovered some key aspects about peoples' experience of fun.
FIVE FACETS OF FUN
1. New. A key word in the experience of fun is "new." People often have fun when having new experiences, learning new things, meeting new people.
2. Going beyond expectation. To have fun requires going beyond the routine or familiar, to meet what people call "something extra." Surprise (something new) and the unexpected (something not habitual) contribute to a feeling of the non-ordinary.
3. Feeling open. To have fun people need a sense of "becoming," wherein nothing is pre-scripted and the end is unknown at the beginning; here there is an unfolding and an exploration.
4. No. Fun often requires the absence of things. In this case, no analyzing, doubting, pressure to conform, pretense, restrictions, judgment.
5. Freedom. Choice and independence are undercurrents of fun. People interpret this as doing what one wants, when one wants, and doing it at one's own pace ("finding your own rhythm"), without any external demands. This is often called "me time," which people now deem a luxury.
The surprising primary constituent of fun is feeling understood.
Relief (minimizing loss) and satisfaction (maximizing gain) are experienced differently and are, in fact, represented by different neurological activity patterns.
If I like a product or an activity and buy (or pursue) it because its attributes meet my interests, I can be relieved to have it. However, if I feel that having a product or engaging in an activity reflects my identity and expands my latent expressions of self, a certain relationship develops with that product, brand or activity. It is that relationship that makes me happy and that I experience as fun.
People feel happy not when a product or a store demonstrates an understanding of the consumer as a purchasing process, but when the marketer authentically displays an understanding of who the consumer is as a person.
Understanding a person as an identity is different than explaining him or her as a consumer, as a demographic unit. At best the former generates "liking" while the latter establishes "attachment." While I can like a transaction, I am happiest in a relationship when having fun.
In a relationship, people talk about feeling "truly alive," of "turning on a different brain." This can only occur when marketers seek not only to make magic, but to make magic fun.
Fun is a magical thing. You can find the "YOU" in fun. People are intrinsically drawn to such an experience.
So come on marketers, think "fun" and people will follow your brand more often.
Bob Deutsch is a cognitive anthropologist and founder of the consulting firm Brain Sells. He can be reached at dr.bob@brain-sells.com.
This hardness of life can all too often push away the experience of fun and happiness. But people want some fun in their lives. And, of course, Americans are always in pursuit of happiness.
When folks are having fun they feel they can let their hair down and put aside their inhibitions. Marketers rarely talk about fun directly, but in designing digital offerings that promise an "experience," or when focused on building customer relationships, the covert subtext of most advertising should be aimed at creating the feeling of fun.
As a cognitive anthropologist working in marketing and consumer decision making, I recently completed three projects -- for a cruise line, a sporting goods line and a refreshment beverage -- that uncovered some key aspects about peoples' experience of fun.
FIVE FACETS OF FUN
1. New. A key word in the experience of fun is "new." People often have fun when having new experiences, learning new things, meeting new people.
2. Going beyond expectation. To have fun requires going beyond the routine or familiar, to meet what people call "something extra." Surprise (something new) and the unexpected (something not habitual) contribute to a feeling of the non-ordinary.
3. Feeling open. To have fun people need a sense of "becoming," wherein nothing is pre-scripted and the end is unknown at the beginning; here there is an unfolding and an exploration.
4. No. Fun often requires the absence of things. In this case, no analyzing, doubting, pressure to conform, pretense, restrictions, judgment.
5. Freedom. Choice and independence are undercurrents of fun. People interpret this as doing what one wants, when one wants, and doing it at one's own pace ("finding your own rhythm"), without any external demands. This is often called "me time," which people now deem a luxury.
The surprising primary constituent of fun is feeling understood.
Relief (minimizing loss) and satisfaction (maximizing gain) are experienced differently and are, in fact, represented by different neurological activity patterns.
If I like a product or an activity and buy (or pursue) it because its attributes meet my interests, I can be relieved to have it. However, if I feel that having a product or engaging in an activity reflects my identity and expands my latent expressions of self, a certain relationship develops with that product, brand or activity. It is that relationship that makes me happy and that I experience as fun.
People feel happy not when a product or a store demonstrates an understanding of the consumer as a purchasing process, but when the marketer authentically displays an understanding of who the consumer is as a person.
Understanding a person as an identity is different than explaining him or her as a consumer, as a demographic unit. At best the former generates "liking" while the latter establishes "attachment." While I can like a transaction, I am happiest in a relationship when having fun.
In a relationship, people talk about feeling "truly alive," of "turning on a different brain." This can only occur when marketers seek not only to make magic, but to make magic fun.
Fun is a magical thing. You can find the "YOU" in fun. People are intrinsically drawn to such an experience.
So come on marketers, think "fun" and people will follow your brand more often.
Bob Deutsch is a cognitive anthropologist and founder of the consulting firm Brain Sells. He can be reached at dr.bob@brain-sells.com.
Monday, August 2, 2010
Volkswagen' FUN Theory :)
In most of the times, there is no better way than FUN so as to convince and/or encourage people to follow a methodology, an example, a good deed!Here is Volkswagen's efficiency combined with fun that results into more litter being thrown into a dustbin :) This has to do with positive manipulation of human curiosity! Fun & CSR... the more playful it is, the most efficient it turns out ;)
N-joy @ :
http://www.youtube.com/watch?v=e7MfxFjbHWw&feature=player_embedded
.jpg)
N-joy @ :
http://www.youtube.com/watch?v=e7MfxFjbHWw&feature=player_embedded
.jpg)
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