Coca-Cola Sharing Can

CAN-CAN may mean sharing happiness. How? Just watch the video of Coca Cola and you will understand how. It is fact that people tend to be sharing their drinks. Cans , however, are a little be akward and difficult to share with a friend. Coca Cola just made up the way! ;) n*joy and cheers!

Piraeus Bank Bulgaria joins forces with Unicef!

Piraeus Bank Bulgaria has launched a MasterCard credit card along with Unicef; each transaction accomplished with this special card entails the donation to Unicef by both the card holder and the bank. 

The campaign is itself a Corporate Social Responsibility (CSR) action launched in May 2011 and promoted via TV commercial, Print material (Point of sales and print ads) as well as internet by the launch of a microweb. Both the ‘’Petite Prince’’ creative of the card plastic as well as the touching and emotional story of the TVC aim at attracting the public interest and inviting people to contribute to Unicef in favor of kids that need extra reasons as well as psychival strength to smile :) The bank itself becomes an activist by additionally donating to the Unicef foundation!

The tv commercial is shot in black and white, dark colors trying to project the melancholy, sadness and misery featuring the kids’ lives. While everybody goes out with friends, has a drink and some fun, thousands of children are not in equivalent situations; they live in institutions, may not have parents, but they do preserve some hope deep inside! So, Piraeus Bank invites people to join its CSR action and together help these children save their hope for tomorrow! Since images speak louder than words, N*joy the artwork of the respective subtitled tv commercial ! 

Piraeus Bank Bulgaria launches '' the melody of business success''!

In June 2011, Piraeus Bank Bulgaria prepared and launched a very dynamic campaign in support of the Small Medium Enterprises (SMEs); the particular campaign aims at attracting the interest on the business products and services offered by Piraeus Bank Group subsidiary in Bulgaria which for the last years has been overperforming in targeting and servicing the enterprises, esp. via its business centers all over the country.

The campaign entitled ‘’Melody of success’’ is promoted via TVC, radio and print ads as well as a micro website at http://sme.piraeusbank.bg/home.  The tv commercial projects the strong bond between business people and the bank. It is a very interesting, movie-like production, with impressive sound effects that successfully manages to convey this feeling of MELODY, ie. Melody of business success. The several transitional scenes are effectively combined by the genuineness of the sound and they succeed in carrying the viewer to the story. Produced by Civitas for Piraeus Bank Bulgaria :) n*joy!

Help save the SEA!

The recent environmental catastrophe in the Gulf of Mexico is an unforgettable incident having polluted both the sea and the ecological human conscioussness as well. Therefore and in order to help preserve the sea wealth, the Surfrider Foundation Europe in cooperation with the ad agency Young & Rubicam Paris have designed and published a memorial calendar 2011. In particular, the illustrations are images of beautiful surfrider ladies in ''petrol oil painted'' swimming suits posing at the Mexican Gulf waters. The calendar concept is very smart, attractive and successful in projecting the message of help save the ocean, the sea, the coastlines, the sea wealth in general.

N*joy some indicative photos below and more info about the foundation @ http://www.surfrider.eu/

* Advertising Agency: Y&R Paris  * Creative Director: Laurent Bodson

* Art Director: Antoine Mathon * Photographer: Fred Meylan

InfoSources: http://www.trendland.net/, http://www.ibelieveinadv.com/, http://www.surfrider.eu/

Awesome packaging concepts :)

While going through today a recent info recollection provided by the trendhunter (http://www.trendhunter.com/) , I came across some wonderful packaging concepts which I would love to share via my Chrysafakiland... N*joy :)

TWO EGGS FOR YOU packaging is so practically minimal. Recycled paper carton boxed, minimally designed, efficient and creative craftsmanship. Via: conorwhelanwork.tumblr, lovelypackage

The EVIAN LADY is another concept to be cited; extremely elegant, feminine, parfume-bottled water. Via: packagingoftheworld

Writing about bottled-packaging, the BMG-10 beer MISSILES concept is a thumbs up practice!!! Both the beer container as well as the set package are quite impressive and breathtaking and indeed provocative, avant garde and inviting for a beer-battle ;) Via: marcojohndesign, thedieline

The BITTER CHOCOLATIER jars in another creative and astonishing container packaging. The BITTER CHOCOLATIER is served in a transparent glass jar, closed on a top with a cork and bearing a text sticker as an explanation to WHY I AM BITTER, i.e. my bitterness is related to the recipes. Very smart, catchy, self explanatory as well as delicious both in packaging as well as tasting ;) Via: miguelmolina, lovelypackage

Chewing gums can also have their attractive, playful, enjoyable packaging. Gubble Gum packages are playful, colorful, fun to have and expressive! Reminding me of the bright and creative figures of Artoyz and in general, the collective designers' vinyl toys. Via: jjaakk, packagingoftheworld

Fruity milk can be creative both as a product as well as packaging! Creame fruity drinks can be very peculiar in attracting attention; therefore, designing a minimal carton paper box with simple color graphics can be a successful recipe in targetting a variety of ages and esp. the youth. The particular design is very youth-oriented and it will surely appeal to all the minimal-lovers. This is the way Bili Cardona designed to ''serve'' the creamy fruit beverages Summercow Milk. Having a look below, I am pretty sure that everyone would love to have such paper carton fruit boxes in their fridge ! It worths the concept ;) Via: bilicardona, packagingoftheworld

We are accustomed to receiving delivery food in aluminum cases. But why not your tee as well? Esqudos de Lima clothes are delivered in such cases and are ''deliciously'' worn :) Via:ladespensa.pe, notcot.org

Thanx 4 your POST-attention :-)

Source: http://www.trendhunter.com/

The REVERSE GRAFFITI project

For some it may be something innovating, cool and new, but it is rooted back in 2008 in San Francisco when the British artist Paul Curtis mainly known as ''Moose'' thought about combining graffiti art to environment and reversing its role. The Reverse Graffiti project has been initially powered by Green Works, plant-based cleaners. However, to put a parenthesis, graffiti in my opinion is not something to combine with dirt and damage as long as art is performed for art's sake and does not intrude on private property. Of course, writing words, slogans and demonstrating by damaging the private property is a violation of art; turning grey, dull, dirty walls in art masterpieces, colorful patterns and beautiful artworks though is something to admire and why not encourage? Adding color and happy images to the miserable, concrete city is not a sin. Anyway, the REVERSE GRAFFITI project is based of dirt. Dirty, sooty surfaces are scrubbed up till clean ''graffiti'' images are produced. The means used by the artists are high-pressure sprays, cleaning products, stencil like boards and heavy-duty clothes. In this way, the artist uses the ''power to removal'' to produce his/her ''clean illustrations''. As Moose successfully comments ''Pollution is my medium'' and we do indeed live in an era where environmental consciousness needs to be a MUST. N-joy some Reverse Graffiti project images below ;) 

http://www.youtube.com/watch?v=5lX-2sP0JFw&feature=player_embedded#at=18

Being influenced and motivated by the Reverse Graffiti project, we nowadays come across innovating street marketing cases where stencil methods and not only, are applied on walls/roads so as to create similar ''clean illustration'' images carrying a message and strengthening brand awareness. The effective Smart mhd OOH below comprises the Reverse Graffiti philosophy and is implemented via the stencil technique. Thumbs up! N-joy ;) 

  

Ads Should Help Folks Have Fun, by Bob Deutsch

Fun and happiness, partly because of their scarcity, are hot topics. Today life is hard, in new ways. In addition to the economic downturn, people experience life as TOO fast, TOO complex and TOO competitive. Everyone is rushed. Everyone is pulled in many directions.
This hardness of life can all too often push away the experience of fun and happiness. But people want some fun in their lives. And, of course, Americans are always in pursuit of happiness.
When folks are having fun they feel they can let their hair down and put aside their inhibitions. Marketers rarely talk about fun directly, but in designing digital offerings that promise an "experience," or when focused on building customer relationships, the covert subtext of most advertising should be aimed at creating the feeling of fun.
As a cognitive anthropologist working in marketing and consumer decision making, I recently completed three projects -- for a cruise line, a sporting goods line and a refreshment beverage -- that uncovered some key aspects about peoples' experience of fun.


FIVE FACETS OF FUN


1. New. A key word in the experience of fun is "new." People often have fun when having new experiences, learning new things, meeting new people.
2. Going beyond expectation. To have fun requires going beyond the routine or familiar, to meet what people call "something extra." Surprise (something new) and the unexpected (something not habitual) contribute to a feeling of the non-ordinary.
3. Feeling open. To have fun people need a sense of "becoming," wherein nothing is pre-scripted and the end is unknown at the beginning; here there is an unfolding and an exploration.
4. No. Fun often requires the absence of things. In this case, no analyzing, doubting, pressure to conform, pretense, restrictions, judgment.
5. Freedom. Choice and independence are undercurrents of fun. People interpret this as doing what one wants, when one wants, and doing it at one's own pace ("finding your own rhythm"), without any external demands. This is often called "me time," which people now deem a luxury.


The surprising primary constituent of fun is feeling understood.
Relief (minimizing loss) and satisfaction (maximizing gain) are experienced differently and are, in fact, represented by different neurological activity patterns.
If I like a product or an activity and buy (or pursue) it because its attributes meet my interests, I can be relieved to have it. However, if I feel that having a product or engaging in an activity reflects my identity and expands my latent expressions of self, a certain relationship develops with that product, brand or activity. It is that relationship that makes me happy and that I experience as fun.
People feel happy not when a product or a store demonstrates an understanding of the consumer as a purchasing process, but when the marketer authentically displays an understanding of who the consumer is as a person.
Understanding a person as an identity is different than explaining him or her as a consumer, as a demographic unit. At best the former generates "liking" while the latter establishes "attachment." While I can like a transaction, I am happiest in a relationship when having fun.
In a relationship, people talk about feeling "truly alive," of "turning on a different brain." This can only occur when marketers seek not only to make magic, but to make magic fun.
Fun is a magical thing. You can find the "YOU" in fun. People are intrinsically drawn to such an experience.
So come on marketers, think "fun" and people will follow your brand more often.


Bob Deutsch is a cognitive anthropologist and founder of the consulting firm Brain Sells. He can be reached at dr.bob@brain-sells.com.

FOREVER 21 in real interaction with the passer bys

FOREVER 21 - interactive digital BB @ Times Square - such smart & catchy promo!space150 built this digital billboard for Forever 21's new Times Square store. The sign uses high-def cameras and custom built video software to allow giant models to interact with the crowd in real time - so cool!


http://www.youtube.com/watch?v=ON8jLppE9-s