the SOCIAL MEDIA diet....is TRUE :)

A diet can be successful due to your social media friends :))))) very smart service of Meta Real, very humorous approach; if u wanna have a good laugh, check the video! Yes, it is true! The SOCIAL MEDIA DIET time has come :) and your Virtual Fridge Lock is here, waiting...
n*joy the video and do not forget to laugh :) the more u laugh, the more u live...i wish the more u laughed, the more kilos u lost but this is a step further.... ;P

Can't we make a similar video for our Athens ? :) Buenos Aires virtual roller coaster!

Can't we make a similar video for our ATHENS and also beautiful places all over GREECE??? I wish we made one! n*joy the wonderful and funny at the same time Buenos Aires virtual roller coaster :)



Buenos Aires - Inception Park from Black Sheep Films on Vimeo.
www.bsfilms.com.ar
info@bsfilms.com.ar

Directed by Fernando Livschitz

2012 Volkswagen Beetle & Bolt the dog :)

Brand new tv commercial for the launch of VW Beetle... a car that inspires even our pets to chase after it in the streets! A car to run after :) but what a pity that Bolt is not thin enough to go through its door hole :((( thus, Bolt takes up intense exercise so as to be fit and thin, get out of the house and chase after the dreamy Beetle! in the end, there is the funny part at the bar where the tvc is broadcast and the intergalactic Star Wars heroes compare the previous Darth Vader tvc ''Magic Power'' :) and Bolt the dog... Bolt appears to be funnier :)))) and Darth Vader appears with is magic threatening power :) n*joy the commercial below! Thumbs up once again to VW for its campaign :D

MUSIC VIDEO OF THE DAY: Kanye West, Jay-Z - Otis

The first clip i watched after being back from summer holidays and i am totally impressed though it is a kinda ''weird'' track and i do believe that the FUNKies will love it most! It is either loved or hated; there is no medium. A dynamic come back, funky collabo of the greatest contemporary rappers Jay Z and Kanye West! A great video conception and also production focusing on the chopping up of a Maybach 57 and its fun transformation into a Mad Max type futuristic vehicle. The particular vehicle used in the music video will be auctioned and the money earned will be donated to fight East African Drought Disaster. Gracie tanto to my beloved Italian amica IFY EMEH for tagging me on this video post. It appealed a lot to me and therefore i chose it for my MUSIC VIDEO of this day ;) From the recently launched album ''WATCH THE THRONE'' which I am heading to order ASAP,  n*joy ''Otis'' !

MUSIC VIDEO FOR YESTERDAY :) House of Pain - Jump Around

Well, today I am posting the MUSIC VIDEO OF THE DAY but for yesterday cause it escaped my time but it was kept as pending in my mind :) I chose House of Pain ''Jump Around'' as a beloved crazy girlriend and artistic persona called me late in the afternoon August 9th  from St. Tropez just to let me listen to it while she was bouncing around at a beach bar at the French Riviera...So this is the MUSIC VIDEO OF THE DAY  August 9th and Ali is the person I owe and dedicate this post to! n*joy :)

Ryan Doyle is parkouring at Santorini along with... RED BULL ;)

In sequence to my previous post for RED BULL and Danny's way back home, here is another breathless athlete Ryan Doyle practicing parkour at magic, imaginary Santorini island :) Thumbs up to RYAN! Thumbs up to Red Bull once again and innumerable times again! Thumbs up to Greece for being enriched with such perfect spots as Santorini! Wonderful production, direction, action, concept...

RED BULL: Δίνει Φτερά!!! n*joy :)

Danny MacAskill - "Way Back Home" by Red Bull House Media

If only words could describe what you have just watched, then it would take me hours to write... THUMBS UP to Red Bull for sponsoring and uncovering such talents. The particular production in terms of skills, stunts, direction, film shooting, photography and suffice to say about Danny MacAskill are stunning, touching, unbelievable, leaving the viewer ... speechless! Well done to RED BULL for its invaluable and constant contribution to the world of sports. n*joy :)

the MINI beach :)))))

MINI goes to the beach :) the concept pictures below worth a million words. The only thing I need to add is that the MINI Inflatables are conceived and created by Access-Agency !!! THUMBS UP once again to Mini and partners for their so much ahead, innovative and always impressive promotional activities! I do believe that Mini Cooper comes first throughout my blogging posts :)

n*joy  ''Topless MINIs @ the beach'' as well as your summertime ;)

Source of info about the MINI project and not only... @ http://www.access-agency.net/

Ads Should Help Folks Have Fun, by Bob Deutsch

Fun and happiness, partly because of their scarcity, are hot topics. Today life is hard, in new ways. In addition to the economic downturn, people experience life as TOO fast, TOO complex and TOO competitive. Everyone is rushed. Everyone is pulled in many directions.
This hardness of life can all too often push away the experience of fun and happiness. But people want some fun in their lives. And, of course, Americans are always in pursuit of happiness.
When folks are having fun they feel they can let their hair down and put aside their inhibitions. Marketers rarely talk about fun directly, but in designing digital offerings that promise an "experience," or when focused on building customer relationships, the covert subtext of most advertising should be aimed at creating the feeling of fun.
As a cognitive anthropologist working in marketing and consumer decision making, I recently completed three projects -- for a cruise line, a sporting goods line and a refreshment beverage -- that uncovered some key aspects about peoples' experience of fun.


FIVE FACETS OF FUN


1. New. A key word in the experience of fun is "new." People often have fun when having new experiences, learning new things, meeting new people.
2. Going beyond expectation. To have fun requires going beyond the routine or familiar, to meet what people call "something extra." Surprise (something new) and the unexpected (something not habitual) contribute to a feeling of the non-ordinary.
3. Feeling open. To have fun people need a sense of "becoming," wherein nothing is pre-scripted and the end is unknown at the beginning; here there is an unfolding and an exploration.
4. No. Fun often requires the absence of things. In this case, no analyzing, doubting, pressure to conform, pretense, restrictions, judgment.
5. Freedom. Choice and independence are undercurrents of fun. People interpret this as doing what one wants, when one wants, and doing it at one's own pace ("finding your own rhythm"), without any external demands. This is often called "me time," which people now deem a luxury.


The surprising primary constituent of fun is feeling understood.
Relief (minimizing loss) and satisfaction (maximizing gain) are experienced differently and are, in fact, represented by different neurological activity patterns.
If I like a product or an activity and buy (or pursue) it because its attributes meet my interests, I can be relieved to have it. However, if I feel that having a product or engaging in an activity reflects my identity and expands my latent expressions of self, a certain relationship develops with that product, brand or activity. It is that relationship that makes me happy and that I experience as fun.
People feel happy not when a product or a store demonstrates an understanding of the consumer as a purchasing process, but when the marketer authentically displays an understanding of who the consumer is as a person.
Understanding a person as an identity is different than explaining him or her as a consumer, as a demographic unit. At best the former generates "liking" while the latter establishes "attachment." While I can like a transaction, I am happiest in a relationship when having fun.
In a relationship, people talk about feeling "truly alive," of "turning on a different brain." This can only occur when marketers seek not only to make magic, but to make magic fun.
Fun is a magical thing. You can find the "YOU" in fun. People are intrinsically drawn to such an experience.
So come on marketers, think "fun" and people will follow your brand more often.


Bob Deutsch is a cognitive anthropologist and founder of the consulting firm Brain Sells. He can be reached at dr.bob@brain-sells.com.