Piraeus Bank Bulgaria joins forces with Unicef!

Piraeus Bank Bulgaria has launched a MasterCard credit card along with Unicef; each transaction accomplished with this special card entails the donation to Unicef by both the card holder and the bank. 

The campaign is itself a Corporate Social Responsibility (CSR) action launched in May 2011 and promoted via TV commercial, Print material (Point of sales and print ads) as well as internet by the launch of a microweb. Both the ‘’Petite Prince’’ creative of the card plastic as well as the touching and emotional story of the TVC aim at attracting the public interest and inviting people to contribute to Unicef in favor of kids that need extra reasons as well as psychival strength to smile :) The bank itself becomes an activist by additionally donating to the Unicef foundation!

The tv commercial is shot in black and white, dark colors trying to project the melancholy, sadness and misery featuring the kids’ lives. While everybody goes out with friends, has a drink and some fun, thousands of children are not in equivalent situations; they live in institutions, may not have parents, but they do preserve some hope deep inside! So, Piraeus Bank invites people to join its CSR action and together help these children save their hope for tomorrow! Since images speak louder than words, N*joy the artwork of the respective subtitled tv commercial ! 

Piraeus Bank Bulgaria launches '' the melody of business success''!

In June 2011, Piraeus Bank Bulgaria prepared and launched a very dynamic campaign in support of the Small Medium Enterprises (SMEs); the particular campaign aims at attracting the interest on the business products and services offered by Piraeus Bank Group subsidiary in Bulgaria which for the last years has been overperforming in targeting and servicing the enterprises, esp. via its business centers all over the country.

The campaign entitled ‘’Melody of success’’ is promoted via TVC, radio and print ads as well as a micro website at http://sme.piraeusbank.bg/home.  The tv commercial projects the strong bond between business people and the bank. It is a very interesting, movie-like production, with impressive sound effects that successfully manages to convey this feeling of MELODY, ie. Melody of business success. The several transitional scenes are effectively combined by the genuineness of the sound and they succeed in carrying the viewer to the story. Produced by Civitas for Piraeus Bank Bulgaria :) n*joy!