NOKIA LUMIA 800...4D Projection launch in London! wow :-!

On Monday 28th November 2011, Nokia Lumia 800 with Windows phone brought deadmau5 and the world's most advanced 4D technology together and created an amazing free light show at Millbank Tower, London.
Millbank was plunged into darkness with the iconic tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building's 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the "future of live events" the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance -- adding the 4th dimension.
Nokia Lumia 800 makes the everyday amazing.
n*joy :)

The REVERSE GRAFFITI project

For some it may be something innovating, cool and new, but it is rooted back in 2008 in San Francisco when the British artist Paul Curtis mainly known as ''Moose'' thought about combining graffiti art to environment and reversing its role. The Reverse Graffiti project has been initially powered by Green Works, plant-based cleaners. However, to put a parenthesis, graffiti in my opinion is not something to combine with dirt and damage as long as art is performed for art's sake and does not intrude on private property. Of course, writing words, slogans and demonstrating by damaging the private property is a violation of art; turning grey, dull, dirty walls in art masterpieces, colorful patterns and beautiful artworks though is something to admire and why not encourage? Adding color and happy images to the miserable, concrete city is not a sin. Anyway, the REVERSE GRAFFITI project is based of dirt. Dirty, sooty surfaces are scrubbed up till clean ''graffiti'' images are produced. The means used by the artists are high-pressure sprays, cleaning products, stencil like boards and heavy-duty clothes. In this way, the artist uses the ''power to removal'' to produce his/her ''clean illustrations''. As Moose successfully comments ''Pollution is my medium'' and we do indeed live in an era where environmental consciousness needs to be a MUST. N-joy some Reverse Graffiti project images below ;) 

http://www.youtube.com/watch?v=5lX-2sP0JFw&feature=player_embedded#at=18

Being influenced and motivated by the Reverse Graffiti project, we nowadays come across innovating street marketing cases where stencil methods and not only, are applied on walls/roads so as to create similar ''clean illustration'' images carrying a message and strengthening brand awareness. The effective Smart mhd OOH below comprises the Reverse Graffiti philosophy and is implemented via the stencil technique. Thumbs up! N-joy ;) 

  

MasterCard MARKETPLACE pops up in the streets...

After presenting the FOREVER 21 interactive OOH promotion in Times Square where a real model interacted with the passer bys via a giant video wall and also VISA creating its social media space RIGHTCLIQ where members gather , discuss and decide about their shopping, here comes MasterCard with its MARKETPLACE launched in the streets. Digital screens are placed in the streets, out of home media, nearby shopping areas and with detectors and RSS feed mechanisms , they show images to purchase at real bargains targetting thus the walking pedestrians :)
the full article is featured in AdWeek as follow:

MasterCard Takes E-Commerce to the Streets



Retail displays consist of motion sensor-activated screens on which items like purses, laptops and sneakers appear. MasterCard has launched an out-of-home campaign to promote its MarketPlace e-commerce site. The goal? To get consumers' attention both online and offline. The credit card brand has put up storefront ads featuring black-and-white vinyl panels and taglines like "A smarter way to shop online" and "Where bargains find you." The effort, which includes ads in New York, Chicago, Miami and Philadelphia, wraps up this month. The displays, set up in busy retail locations, consist of motion sensor-activated screens on which items like purses, laptops and sneakers pop up when someone walks by. There is also a mobile component: Pedestrians can view the latest offers via MasterCard MarketPlace's RSS feed and e-mail deals to themselves. MasterCard hopes "to capitalize on consumers' dual online-offline shopping behavior by directly placing the MasterCard MarketPlace 'shop smarter' message within the physical, brick-and-mortar shopping experience," said Cheryl Guerin, the company's svp of digital marketing. Storefronts were a "natural channel extension," she said. In addition to the OOH campaign, MasterCard is running TV, print and online ads to promote its MarketPlace business. Digital efforts include tweeting "overwhelming offers," which are "time-sensitive" deals offered daily on the site, Guerin said. The company did not disclose the campaign's cost. It is, however, the first time MasterCard has launched an interactive outdoor initiative to support a larger marketing push. GSD&M Idea City, digital agency R/GA and Inwindow Outdoor worked on the campaign.
MasterCard spent $164 million on advertising in 2009 and $31 million through the first five months of this year, excluding online, per Nielsen.  


- Elaine Wong, Brandweek

HSBC CSR campaign - GLOBAL WARMING

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather. Ogilvy spokesman Nabendu Bhattacharyya said: "The challenge was to reach out to people who are otherwise indifferent to the cause in a non-theoretical manner. "HSBC wanted to convey the message in a unique visual way that would grab people's attention and couldn't be ignored." "The Ogilvy team came up with an innovative way to show the adverse impact of global climate change.

They glued an aerial view of a city to the base of a swimming pool. When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday."
The pool, completed at sports centre in Bhaktipark, Wadala, Mumbai, in 2008, has been so successful that HSBC is considering building more of them in cities worldwide. just... Brilliant!!!! :-)

''Public'' Art

There are many times that while wandering in the concrete, dull, colorless streets of the city, all of a sudden there comes the surprise! In particular, some attractions, some pieces of art, some catchy installations capture your eye... tinkle your senses... raise your interest... vibe your soul... cultivate your manners... pause and... exclamation mark ! WOW... u utter and search for your photo camera :-)  Art installations in public venues and in general, are always effective in bearing reactions... Let the images speak instead of words ...

2,500 Coca cola cans for the Crateman statue located at a harbor in Cape Town during FIFA WORLD CUP 2010.

Exceptional massive FLOOR STICKER in a shopping mall of Jakarta. The ad rights belong to Saatchi & Saatchi and the product is an insecticide for pets.

The BMW Munich Museum Kinetic Sculpture made of 714 metal orbs

Mini-Cooper awesome OOH billboards... the catapult campaign, the YO-YO mini car billboard as well as the entrance-exit trick at the Zurich metro station. So, there comes the question: HOW MANY can u pack into a MINI :; ???

Athens Cow Parade 2006

HSBC CSR campaign - GLOBAL WARMING

Nike’s 20-meter-high, half-ton Ball Man made of 5,500 Brazilian Skill Balls was a huge hit during the FIFA World Cup in South Africa. It was the centerpiece of a Nike installation Carlton Mall Atrium in Johannesburg.

 

 

FOREVER 21 in real interaction with the passer bys

FOREVER 21 - interactive digital BB @ Times Square - such smart & catchy promo!space150 built this digital billboard for Forever 21's new Times Square store. The sign uses high-def cameras and custom built video software to allow giant models to interact with the crowd in real time - so cool!


http://www.youtube.com/watch?v=ON8jLppE9-s