Add some color in your daily routine :)

500 liters of waterbased environmentally-friendly paint on asphalt spread by 2000 cars. Rosenthaler Platz, Berlin - add some creativity and loads of color to your life :) and n*joy it!

Help save the SEA!

The recent environmental catastrophe in the Gulf of Mexico is an unforgettable incident having polluted both the sea and the ecological human conscioussness as well. Therefore and in order to help preserve the sea wealth, the Surfrider Foundation Europe in cooperation with the ad agency Young & Rubicam Paris have designed and published a memorial calendar 2011. In particular, the illustrations are images of beautiful surfrider ladies in ''petrol oil painted'' swimming suits posing at the Mexican Gulf waters. The calendar concept is very smart, attractive and successful in projecting the message of help save the ocean, the sea, the coastlines, the sea wealth in general.

N*joy some indicative photos below and more info about the foundation @ http://www.surfrider.eu/

* Advertising Agency: Y&R Paris  * Creative Director: Laurent Bodson

* Art Director: Antoine Mathon * Photographer: Fred Meylan

InfoSources: http://www.trendland.net/, http://www.ibelieveinadv.com/, http://www.surfrider.eu/

The REVERSE GRAFFITI project

For some it may be something innovating, cool and new, but it is rooted back in 2008 in San Francisco when the British artist Paul Curtis mainly known as ''Moose'' thought about combining graffiti art to environment and reversing its role. The Reverse Graffiti project has been initially powered by Green Works, plant-based cleaners. However, to put a parenthesis, graffiti in my opinion is not something to combine with dirt and damage as long as art is performed for art's sake and does not intrude on private property. Of course, writing words, slogans and demonstrating by damaging the private property is a violation of art; turning grey, dull, dirty walls in art masterpieces, colorful patterns and beautiful artworks though is something to admire and why not encourage? Adding color and happy images to the miserable, concrete city is not a sin. Anyway, the REVERSE GRAFFITI project is based of dirt. Dirty, sooty surfaces are scrubbed up till clean ''graffiti'' images are produced. The means used by the artists are high-pressure sprays, cleaning products, stencil like boards and heavy-duty clothes. In this way, the artist uses the ''power to removal'' to produce his/her ''clean illustrations''. As Moose successfully comments ''Pollution is my medium'' and we do indeed live in an era where environmental consciousness needs to be a MUST. N-joy some Reverse Graffiti project images below ;) 

http://www.youtube.com/watch?v=5lX-2sP0JFw&feature=player_embedded#at=18

Being influenced and motivated by the Reverse Graffiti project, we nowadays come across innovating street marketing cases where stencil methods and not only, are applied on walls/roads so as to create similar ''clean illustration'' images carrying a message and strengthening brand awareness. The effective Smart mhd OOH below comprises the Reverse Graffiti philosophy and is implemented via the stencil technique. Thumbs up! N-joy ;) 

  

HSBC CSR campaign - GLOBAL WARMING

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather. Ogilvy spokesman Nabendu Bhattacharyya said: "The challenge was to reach out to people who are otherwise indifferent to the cause in a non-theoretical manner. "HSBC wanted to convey the message in a unique visual way that would grab people's attention and couldn't be ignored." "The Ogilvy team came up with an innovative way to show the adverse impact of global climate change.

They glued an aerial view of a city to the base of a swimming pool. When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday."
The pool, completed at sports centre in Bhaktipark, Wadala, Mumbai, in 2008, has been so successful that HSBC is considering building more of them in cities worldwide. just... Brilliant!!!! :-)