Ralph Lauren launches ''Denim & Supply''

Ralph Lauren has always been an extremely creative fashion designer and one of my very very faves; distinctively mixing casual with formal dress codes, setting exemplary trends like the Polos (being further segmented into the Big Pony special collections and not only...), designing home furniture as well as housing accessories, being himself a real arts lover and collector (you can witness it while visiting his worldwide stores: country houses, staircased, replete with wooden furniture and classic wall paintings) , a socially responsible and humane fashion figure via his contribution to the fight against breast cancer (Pink Pony clothing line).  He is one of his kind as he incomparably manages to maintain a fresh, youthful tone throughout his classicism; the latter being almost always enriched with avant-garde elements, i.e. marrying the old with the new. It is the reflection of Ralph Lauren himself who despite the years remains a young, refreshed, new and shining person. After the Ralph Lauren, Polo Jeans, Rugby, the RLX sportline and so many special collections and anchored in Ralph Lauren's authentic American heritage, Denim & Supply offers a new approach to denim and sportswear, capturing the weathered character of found vintage pieces and effortlessly styling them with an eclectic, individualistic spirit, the unique ''Ralph Lauren styled spirit''.

N*joy more info @ http://www.denimandsupply.com/ as well as the recently launched commercial video.

Awesome packaging concepts :)

While going through today a recent info recollection provided by the trendhunter (http://www.trendhunter.com/) , I came across some wonderful packaging concepts which I would love to share via my Chrysafakiland... N*joy :)

TWO EGGS FOR YOU packaging is so practically minimal. Recycled paper carton boxed, minimally designed, efficient and creative craftsmanship. Via: conorwhelanwork.tumblr, lovelypackage

The EVIAN LADY is another concept to be cited; extremely elegant, feminine, parfume-bottled water. Via: packagingoftheworld

Writing about bottled-packaging, the BMG-10 beer MISSILES concept is a thumbs up practice!!! Both the beer container as well as the set package are quite impressive and breathtaking and indeed provocative, avant garde and inviting for a beer-battle ;) Via: marcojohndesign, thedieline

The BITTER CHOCOLATIER jars in another creative and astonishing container packaging. The BITTER CHOCOLATIER is served in a transparent glass jar, closed on a top with a cork and bearing a text sticker as an explanation to WHY I AM BITTER, i.e. my bitterness is related to the recipes. Very smart, catchy, self explanatory as well as delicious both in packaging as well as tasting ;) Via: miguelmolina, lovelypackage

Chewing gums can also have their attractive, playful, enjoyable packaging. Gubble Gum packages are playful, colorful, fun to have and expressive! Reminding me of the bright and creative figures of Artoyz and in general, the collective designers' vinyl toys. Via: jjaakk, packagingoftheworld

Fruity milk can be creative both as a product as well as packaging! Creame fruity drinks can be very peculiar in attracting attention; therefore, designing a minimal carton paper box with simple color graphics can be a successful recipe in targetting a variety of ages and esp. the youth. The particular design is very youth-oriented and it will surely appeal to all the minimal-lovers. This is the way Bili Cardona designed to ''serve'' the creamy fruit beverages Summercow Milk. Having a look below, I am pretty sure that everyone would love to have such paper carton fruit boxes in their fridge ! It worths the concept ;) Via: bilicardona, packagingoftheworld

We are accustomed to receiving delivery food in aluminum cases. But why not your tee as well? Esqudos de Lima clothes are delivered in such cases and are ''deliciously'' worn :) Via:ladespensa.pe, notcot.org

Thanx 4 your POST-attention :-)

Source: http://www.trendhunter.com/