Volkswagen' FUN Theory :)

In most of the times, there is no better way than FUN so as to convince and/or encourage people to follow a methodology, an example, a good deed!Here is Volkswagen's efficiency combined with fun that results into more litter being thrown into a dustbin :) This has to do with positive manipulation of human curiosity! Fun & CSR... the more playful it is, the most efficient it turns out ;)
N-joy @ :

http://www.youtube.com/watch?v=e7MfxFjbHWw&feature=player_embedded