Wednesday, July 27, 2011

Help save the SEA!

The recent environmental catastrophe in the Gulf of Mexico is an unforgettable incident having polluted both the sea and the ecological human conscioussness as well. Therefore and in order to help preserve the sea wealth, the Surfrider Foundation Europe in cooperation with the ad agency Young & Rubicam Paris have designed and published a memorial calendar 2011. In particular, the illustrations are images of beautiful surfrider ladies in ''petrol oil painted'' swimming suits posing at the Mexican Gulf waters. The calendar concept is very smart, attractive and successful in projecting the message of help save the ocean, the sea, the coastlines, the sea wealth in general.
N*joy some indicative photos below and more info about the foundation @

* Advertising Agency: Y&R Paris  * Creative Director: Laurent Bodson
* Art Director: Antoine Mathon * Photographer: Fred Meylan


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