Wednesday, April 17, 2013

Dove Real Beauty Sketches // The PERCEPTION of ourselves


DOVE has assigned an FBI sketcher to draw the portraits of women twice, 1st according to how they describe themselves and 2nd according to a stranger's view that saw them only once. It comes out as a conclusion that we perceive ourselves with more flaws than in real; whereas the others, even at a glance, can keep our positive traits and sescribe us flawless. Interesting psychological case by DOVE. 
CREDITS
Client: Dove
Agency: Ogilvy & Mather Brazil

With A Piece Of Chalk - JuBaFilms


This short film, produced by German filmmakers JuBaFilms, tells the story of a young boy overcoming a painful past -- problems at home, bullying at school -- though breakdancing. We have to uncover deep inside us that we have the power of Art to take us far away and add optimism and strength in our lives.

More info @ http://mashable.com/2012/08/06/breakdancing-short/