Nike innovates in its creative expression of being a supporter of soccer! The avant garde trainers packaging received a 2007 Cannes Lion. The shoe box is the classical Nike package, brown - orange exterior and while it opens... there comes the surprise! The interior is designed to look like a stadium full of spectators and the best comes when it opens and there is the embedded sound clip of the crowd cheering!!! Only a limited number of them and though a Nike lover, I envy the lucky ones to have purchased trainers boxed like this !
- ► 2012 (37)
- ► 2011 (56)