Monday, October 25, 2010

''Nike Stadium'' packaging!

Nike innovates in its creative expression of being a supporter of soccer! The avant garde trainers packaging received a 2007 Cannes Lion. The shoe box is the classical Nike package, brown - orange exterior and while it opens... there comes the surprise! The interior is designed to look like a stadium full of spectators and the best comes when it opens and there is the embedded sound clip of the crowd cheering!!!  Only a limited number of them and though a Nike lover, I envy the lucky ones to have purchased trainers boxed like this !

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